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Looks to meet needs of low-income consumers, end malaria.
March 9, 2012
By: TOM BRANNA
Editor
Cornell University’s Center for Sustainable Global Enterprise and SC Johnson have launched WOW, a membership-based club whose products and services help low-income homemakers care for their homes and families, according to SC Johnson. This first was unveiled in the village of Bobikuma, Ghana. The WOW club concept aims to turn the stressful practice of caring for the home and family into a bonding group experience, according to SCJ. Memberships, which are sold to groups of seven homema...
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